Backlog
11Under consideration
Raven brands in multiple folders
Problem: A single Raven brand often fits more than one category (e.g. a brand that’s both DTC and Ecom), but right now it can only live in one folder. I have to pick one and lose the other association. Request: Allow a Raven brand to exist in multiple folders at once, so the same brand can appear under every folder it’s relevant to. Why it matters: It keeps the watchlist organized the way I actually think about my competitors, instead of forcing every brand into a single bucket.
Image filter doesn't handle DCO correctly
What’s happening: When I select the format filter “Image,” it excludes image ads that have multiple ratios (DCO) — even though most image ads are DCO. And when I select the “DCO” filter, it includes videos too. Expected behavior: Selecting “Image” should return all image ads, including multi-ratio/DCO image ads. The “DCO” filter should not include videos. Impact: It’s currently impossible to filter cleanly for images only (with and without multiple ratios), since the two filters overlap incorrectly. This makes image-only research unreliable. Steps to reproduce: Apply the format filter “Image” → multi-ratio (DCO) image ads are missing from results. Apply the format filter “DCO” → video ads incorrectly appear in results.
Add a "Run-Time" Filter — The Single Biggest Signal of a Winning Creative
Problem: When researching competitor ads, the strongest indicator that a creative actually works is how long it’s been running. Brands kill underperforming ads fast, so anything live for 30+ days is almost certainly a proven winner that’s survived rigorous testing. Right now there’s no way to filter a brand’s library by run-time — I have to manually scroll through every ad, check launch dates one by one, and eyeball which are evergreen vs. just launched. On a brand with hundreds of active ads, that turns a 5-minute task into an hour of clicking. Request: Add a “Run-Time” filter alongside the existing filters (format, platform, etc.) with preset ranges: 7+ days, 15+ days, 30+ days, 3+ months, 6+ months, 12+ months. A custom date-range input on top of that would be the cherry on top for power users. Why it matters: For creative strategists and performance marketers, run-time is the #1 first-pass filter. It instantly separates noise (ads launched this week that might flop) from signal (ads that have proven themselves). Without it, the library is a haystack. With it, it’s a curated list of winners worth studying.
Sort & Filter by Video Duration (Swipe, Discovery & Raven)
Problem: There’s no way to filter or sort ads by how long the video is. When I’m looking specifically for short hooks or long-form creatives, I have to open them one by one. Request: Add the ability to filter and sort by video duration across Swipe File, Discovery, and Raven. Why it matters: Video length is a meaningful creative variable. Being able to isolate, say, 6-second hooks vs. 60-second VSLs makes it far easier to study a specific creative format.
Save to Multiple Boards and Folders
Problem: When I save an ad to my Swipe File, I can only file it in one place. But a great ad often belongs in several boards/folders (e.g. by angle, by format, by client). Request: Allow a swipe to be saved to multiple boards and folders at the same time. Why it matters: One ad can be inspiration for several projects. Saving it everywhere it’s relevant — in one step — means I never have to re-find and re-save the same creative.
Saved Filters in Discovery
Problem: I rebuild the same filter combinations from scratch every research session. There’s no way to save a go-to filter set and jump straight back into it. Request: Let users save their favorite filter sets in Discovery, and pair them with the new exclusion filters to cut out noise. Why it matters: Turn research into muscle memory. Save your go-to filter sets to jump straight into curated inspiration — and use exclusion filters to cut the noise. The right ads, every time, without the hunt.
Add a Country Filter in Search
Problem: There’s no way to filter search results by country. For marketers outside the US and EU, this is a dealbreaker — I literally can’t find ads relevant to my market. Request: Add a country filter to search so results can be narrowed to a specific market. Why it matters: This was the single reason I didn’t subscribe — I can’t filter ads for my market (non-US & non-EU). A country filter would directly unlock CopyThief for international marketers.
Sort by Views / Likes / Shares / Comments (Discovery & Raven)
Problem: I can’t sort ads by engagement metrics, so the best-performing creatives don’t surface to the top — I have to hunt for them. Request: Add the ability to sort by number of Views, Likes, Shares, and Comments across Discovery and Raven. Why it matters: Engagement is a quick proxy for which ads are resonating. Sorting by it puts the highest-traction creatives front and center instead of buried in the feed.
Multiple Keyword / Negative Keyword Filters for Search
Problem: Search currently offers limited control over keywords. I can’t stack multiple keywords or exclude terms, so results are full of noise I have to scroll past. Request: Add the ability to (a) stack multiple keywords together and (b) add negative keywords to exclude unwanted terms from results. Why it matters: Stacking + exclusion lets me zero in on exactly the ads I’m researching and filter out the irrelevant ones, making search dramatically faster and more precise.
EU Ad Spend Data
Problem: The EU Ad Library exposes spend and impression data for Facebook ads, but that data isn’t surfaced anywhere in CopyThief. Request: Show EU spend data on Facebook ads saved in the Swipe File and in Raven. Why it matters: Spend data is one of the clearest signals of which ads a competitor is actually putting money behind. Surfacing it turns a swiped ad into a data-backed insight, not just a creative reference.
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