Add a "Run-Time" Filter — The Single Biggest Signal of a Winning Creative

Problem: When researching competitor ads, the strongest indicator that a creative actually works is how long it’s been running. Brands kill underperforming ads fast, so anything live for 30+ days is almost certainly a proven winner that’s survived rigorous testing. Right now there’s no way to filter a brand’s library by run-time — I have to manually scroll through every ad, check launch dates one by one, and eyeball which are evergreen vs. just launched. On a brand with hundreds of active ads, that turns a 5-minute task into an hour of clicking.

Request: Add a “Run-Time” filter alongside the existing filters (format, platform, etc.) with preset ranges: 7+ days, 15+ days, 30+ days, 3+ months, 6+ months, 12+ months. A custom date-range input on top of that would be the cherry on top for power users.

Why it matters: For creative strategists and performance marketers, run-time is the #1 first-pass filter. It instantly separates noise (ads launched this week that might flop) from signal (ads that have proven themselves). Without it, the library is a haystack. With it, it’s a curated list of winners worth studying.